Landing Page vs Full Website

Eric MG
Apr 4
2 min read

Updated: Apr 19

Which One is Right for Your Business?

Professional Certified Wix Website Design Development — Landing Page vs Full Website

When launching a new website, one of the first decisions you’ll need to make is whether to go with a Landing Page (single-page site) or a Full Website (multi-page design).Each has its place — but choosing the right one depends on your content, goals, and audience.

Let’s break down the pros and cons of each, especially from a Wix Website Design perspective, and help you decide what’s best for your business.

What is a Landing Page?

A landing page is a single-scroll webpage focused on one goal — usually to promote a product, service, or event, or to capture leads via a form or call-to-action.

Pros:

Lower cost to design and launch (starts at $785)
Faster to build
Keeps the message simple and focused
Great for campaigns or one-time offers
Easy to share in ads, social media, or emails

Cons:

Limited space for content
Not ideal for SEO or organic traffic
Can feel overwhelming on mobile if too much content is crammed into one page
May not build full credibility if your business offers multiple services

What is a Full Website?

A full website includes multiple pages — like Home, About, Services, Reviews, Contact, Blog, and more — and allows visitors to navigate through organized content.

Pros:

Better structure for SEO (each page targets specific keywords)
Improved user experience and navigation
Easier to showcase multiple services, testimonials, portfolios, etc.
More scalable for future updates
More professional and trustworthy appearance

Cons:

Higher cost (ranges from $1,200 – $3,000+ depending on scope)
Takes more time to build and launch
Requires more content planning

Why Content Size Matters — Especially on Mobile

If you try to fit too much content into a landing page, it can become cluttered and hard to navigate — especially on mobile devices. Visitors may scroll endlessly, lose interest, or miss important sections.

That’s why a full multi-page site is ideal when you have:

Multiple services or offerings
Case studies or reviews
Ongoing content like blogs or FAQs
A need for stronger SEO and search visibility

Which Should You Choose?

Landing Page vs Full Website:

Need	Recommended Option
Quick promo or lead capture	Landing Page
Long-term business website	Full Website
Single product/service	Landing Page
Multiple services or deeper content	Full Website
High SEO performance	Full Website
Tight budget	Landing Page (initially, then expand later)

Ready to Build the Right Website?

As a Wix Certified & Legend Partner, I design both landing pages and full websites tailored to your goals, budget, and content.

Whether you’re just getting started or ready to scale, I’ll guide you through the process and deliver a professional, mobile-optimized site that works.